A couple of months ago, Microsoft approached us and asked if they could showcase MediaValet at their annual developers conference, Build 2012, at the end of October. We thought about it - for about a second - and said "heck yes!"
...Well, we had no idea what we had agreed to.
On Wednesday, October 10th, we all arrived at our office and were confronted by a huge lighting truck parked right in front of our main entrance. None of us thought this could be for the film crew as we just couldn't comprehend what was involved in creating what was supposed to be a 4 minute video. We had thought they would be in and out of our office in a couple of hours – max.
The film crew arrived at 8 AM that morning and within an hour we had so much lighting and video equipment in our office that we could barely move. And this was just the beginning. The first shot they set up was an interview with our CEO, David MacLaren, in his office. The poor guy was interviewed for two and a half hours. It looked like he had a lot of fun but TWO AND A HALF HOURS! That's a lot of time to be constantly talking. David covered things like our history, how we were first created as a tool for VRX Studios to manage over 20 terabytes of imagery for it's thousands of hotel customers, to becoming a standalone digital asset management service for companies of all sizes, in all industries, all over the world; why we chose Microsoft's Windows Azure platform-as-a-service (PaaS) cloud platform over Amazon and Google's infrastructure-as-a-service (IaaS) cloud offerings; and why we do what we do. Next up was our CTO, Jean Lozano. Over the next hour and half, Jean discussed specific challenges we faced developing on Azure and how we overcame them.
Once the interviews were done, it was our turn. The film crew set up and shot several action sequences around our offices showing the type of things we do everyday. From programming, to working with digital assets, to customer service and training. It was quite fun to be in front of the camera showing off what we do. The film crew finally left at just before 6 PM. Whew! What a day. And all for 4 minutes of video. We can't wait to see it at Build.
Here are a couple more shots from the day of filming.