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Posts From January, 2012

Jan 2012 25

Windows Still Dominates 80% of OS Market 

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by the Mediavalet Team

W3Schools

According to W3schools.com, Windows XP and Windows 7 are the most popular operating systems and the entire Windows OS family counts for over 80% of the OS market:

2011 Win7 Vista Win2003 WinXP Linux Mac Mobile
December 46.1% 5.0% 0.7% 32.6% 4.9% 8.5% 1.2%
November 45.5% 5.2% 0.7% 32.8% 5.1% 8.8% 1.0%
October 44.7% 5.5% 0.7% 33.4% 5.0% 8.9% 1.0%
September 42.2% 5.6% 0.8% 36.2% 5.1% 8.6% 0.9%
August 40.4% 5.9% 0.8% 38.0% 5.2% 8.2% 0.9%
July 39.1% 6.3% 0.9% 39.1% 5.3% 7.8% 1.0%
June 37.8% 6.7% 0.9% 39.7% 5.2% 8.1% 0.9%
May 36.5% 7.1% 0.9% 40.7% 5.1% 8.3% 0.8%
April 35.9% 7.6% 0.9% 40.9% 5.1% 8.3% 0.8%
March 34.1% 7.9% 0.9% 42.9% 5.1% 8.0% 0.7%
February 32.2% 8.3% 1.0% 44.2% 5.1% 8.1% 0.7%
January 31.1% 8.6% 1.0% 45.3% 5.0% 7.8% 0.7%



Platforms that count for less than 0.5% are not listed.

To view the entire browser statistics chart, click here.

 
 
Jan 2012 19

Chrome Taking Browser Market by Storm 

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by the Mediavalet Team

W3Schools

According to the statistics of W3schools.com, IE and Firefox are rapidly loosing market share to Google Chrome.

Browser Statistics Month by Month

2011 Internet Explorer Firefox Chrome Safari Opera
December 20.2 % 37.7 % 34.6 % 4.2 % 2.5 %
November 21.2 % 38.1 % 33.4 % 4.2 % 2.4 %
October 21.7 % 38.7 % 32.3 % 4.2 % 2.4 %
September 22.9 % 39.7 % 30.5 % 4.0 % 2.2 %
August 22.4 % 40.6 % 30.3 % 3.8 % 2.3 %
July 22.0 % 42.0 % 29.4 % 3.6 % 2.4 %
June 23.2 % 42.2 % 27.9 % 3.7 % 2.4 %
May 24.9 % 42.4 % 25.9 % 4.0 % 2.4 %
April 24.3 % 42.9 % 25.6 % 4.1 % 2.6 %
March 25.8 % 42.2 % 25.0 % 4.0 % 2.5 %
February 26.5 % 42.4 % 24.1 % 4.1 % 2.5 %
January 26.6 % 42.8 % 23.8 % 4.0 % 2.5 %



Internet Explorer Microsoft Internet Explorer
Firefox Mozilla Firefox (identified as Mozilla before 2005)
Chrome Google Chrome
Mozilla The Mozilla Suite (Gecko, Netscape)
Safari Safari (and Konqueror. Both identified as Mozilla before 2007)
Opera Opera (as of 2011, Opera Mini is included here)
Netscape Netscape Navigator (identified as Mozilla after 2006)
AOL America Online (based on both Internet Explorer and Mozilla)



Browsers that count for less than 0.5% are not listed.

To view the entire browser statistics chart, click here.

 
 
Jan 2012 06

Will Your New CIO be a CMO? 

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by the Mediavalet Team

Information ManagementGartner predicts that by 2017 chief marketing officers will spend more on IT than their counterpart CIOs.

This isn't an outrageous prognostication when you consider, as most observers do, that marketing is the new de facto growth mechanism for many companies. Some well-known product companies (Cisco Systems for example) don't really manufacture their own products or sell directly at all. Their domain is making sure their brand meets its market.

Gartner says 2011 B2B and B2C marketing budgets as a percentage of revenue were almost three times as high (10 percent) as IT budgets (3.6 percent). In terms of 2012 growth, IT budgets grow 4.7 percent, all marketing 9 percent, high tech marketing 11 percent.

To read the entire article, click here.