Henrik de Gyor wrote an excellent article entitled, How Can I Measure DAMS Progress, in April 2009 that is still very relevant today. In his article, Henrik discusses how to measure the success of a DAM initiative by tracking a variety of metrics using your DAMS’ reporting feature. Here are several of the metrics he recommends tracking on an on-going basis (and we agree whole heartedly):

• How many active DAM users do you have?
• How many departments or groups in your organization use your DAMS?
• Who are the most active groups or users?
• How many assets are being ingested into your DAMS?
• How many assets are catalogued?
• How many assets are being downloaded from your DAMS?
• What type of asset is the most popular download?
• When does the activity in your DAM peak?
• Where are the most active users of your DAMS located geographically?

We came across this blog post on TopRank, a blog about online marketing and SEO, and we thought you might enjoy it:

5 Ways to Show Digital Assets a Little Respect

Don’t fight it: Blended search results, and hence digital asset optimization, are here (at least for now).

Text content may be your SEO poster child, but with images, video and audio content often appearing in standard search results, digital assets can no longer be treated as the ugly stepsister in the online marketing family. Many companies produce a variety of content and media that never make it to the public web.

To this point, the majority of marketers have either overlooked or ignored optimization of non-text digital assets.

As part of Microsoft’s Real World Windows Azure series, the Azure team spoke with our CEO, David MacLaren, about why VRX Studios chose to use the Windows Azure platform for MediaValet. To read what he had to say, click here.

Henrik de Gyor does a great job of answering this question (although somewhat satirically) in his blog post dated January 10, 2009 - well before MediaValet was conceived. Two years later, as the first 100% cloud-based digital asset management system (DAMS), MediaValet adds a variety of new features to traditional DAMS that weren’t available in 2009, including two game changers: Global Accessibility and Infinite Scalability. Click here to read Henrik’s 2009 post.