We came across this blog post on TopRank, a blog about online marketing and SEO, and we thought you might enjoy it:
5 Ways to Show Digital Assets a Little Respect
Don’t fight it: Blended search results, and hence digital asset optimization, are here (at least for now).
Text content may be your SEO poster child, but with images, video and audio content often appearing in standard search results, digital assets can no longer be treated as the ugly stepsister in the online marketing family. Many companies produce a variety of content and media that never make it to the public web.
To this point, the majority of marketers have either overlooked or ignored optimization of non-text digital assets.